Case Study • Fashion & Jewellery
AHI Clothing & AHI Jewellery: Running the Full Digital Engine for a Two-Brand House
Two related but distinct brands under one founder, each with its own content strategy, ad structure and SEO so they grow without cannibalising each other.
AHI Clothing and AHI Jewellery, founded by Abhivyakti Jaiswal
Fashion & Apparel / Jewellery
Indore, India (Pan-India & International Shipping)
46.2K+
Instagram followers
2
Brands managed end to end
4.8x
Average ROAS on Meta Ads
Pan-India
Plus international shipping
The Challenge
AHI Clothing has built its name on modern luxury pret: zardosi co-ord sets, kurta jacket sets, lehengas and Indo-western wear, positioning itself as accessible high fashion. Launching and scaling AHI Jewellery alongside it required running two separate performance engines without diluting brand equity.
What We Did
We engineered an omnichannel growth architecture: structured Instagram reels production, catalog sales ad campaigns on Meta, Google Shopping Ads, and keyword-targeted SEO for bridal & festive apparel.
The Result
- Consistent 4.8x blended ROAS across festive campaign seasons
- Over 46,200 engaged Instagram followers with direct DM conversion pipelines
- Smooth scale from regional boutique to international order fulfillment
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