Case Study • Domestic Staffing
Apna Maid Agency: Building the Digital Front Door for a 10,000-Family Trusted Brand
A 4.9 star, seven year old agency finally got a digital presence that matched its reputation, built around verification proof and area specific service pages.
Apna Maid Agency, founded 2019 by Kiran Marak
Domestic staffing: maids, cooks, nannies, elder care, deep cleaning
Mumbai (40+ localities including Andheri, Bandra, Powai, Thane, Navi Mumbai)
10,000+
Families served
4.9
Average client rating
40+
Localities covered
8-9X
Lead growth
The Challenge
Apna Maid Agency had already built something rare in this industry: a genuine 4.9 star reputation and 10,000+ served families over seven years, on the strength of rigorous police and Aadhaar verification and a real free replacement guarantee. What it did not have was a digital presence that matched that trust.
What We Did
We built a website structured around what families actually worry about before hiring someone into their home: verification proof, transparent 24-48 hour placement timelines, and area specific service pages so a search for "maid service Chembur" or "nanny Powai" lands on a page speaking directly to that neighbourhood rather than a generic city wide pitch.
The Result
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