Case Study • Domestic Staffing
Apna Maid Service: 12 Years of Trust, Rebuilt for the Search Era
Twelve years of on ground reputation translated into a fast, mobile first website and search visibility that competes with funded platforms.
Apna Maid Service
Domestic staffing: maids, cooks, nannies, caregivers
Mumbai
12+
Years in business
10,000+
Families served
8-9X
Lead growth
10-12
Leads per day
The Challenge
With 12+ years of on ground experience and 10,000+ families served, Apna Maid Service's biggest asset was longevity. Longevity alone does not win a Google search in 2026.
What We Did
We rebuilt their website to be fast, mobile first, and structured around the trust signals that actually move a decision: verification, replacement policy, and real turnaround time. Google Ads were targeted at high intent local searches rather than broad category terms.
The Result
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