Case Study • Domestic Staffing
Elite Home Care: A Conversion-First Website Built for 24-Hour Placement Urgency
A site designed around urgency: 30 minute callback promise, transparent pricing and verification proof above the fold.
Elite Home Care
Full-time maids, cooks, nannies, elder care
Mumbai
30 min
Callback response promise
24 hr
Placement urgency built in
8-9X
Lead growth
10-12
Leads per day
The Challenge
Families searching for domestic help are usually deciding under time pressure. A maid just left, a parent needs care starting this week, a baby is due in a month.
What We Did
We designed Elite Home Care's website around that urgency: a callback form that promises a 30 minute response, transparent starting pricing, and verification proof placed above the fold rather than buried in an About page.
The Result
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